The number of marketing channels available to businesses continues to explode. And many businesses try splitting their marketing efforts across multiple channels. As a result, many businesses fail at marketing since they do to many things at once. The key to marketing success is doing a few simple things well. After mastering the fundamentals we can expand into new channels or refine our existing strategy. Here are four simple things a business can do to improve its marketing.
1. Get A Website
Your business needs a website. This isn’t optional in 2020 and you need to fix this immediately. First, you need to make sure your website is up to date and appears professional. I see a lot of small businesses with websites that aren’t mobile-friendly or look like they haven’t been updated in years. There is no excuse for having a sloppy looking, unprofessional website. Your website is an important reflection of your brand and likely to leave a powerful first impression with potential customers. Can you afford to make a bad first impression?
Try using a website like Fiver, Freelance or Upwork and you can hire a web developer for less than $500. If you want an e-commerce website to expect to pay more.
2. Get A CRM Setup
Studies consistently show customer relationship management systems boost revenue. A CRM can help increase your revenue by up to 40% if it’s properly implemented. This is a lot of money and it seems foolish not to use a system that’s proven to help your business make more money. I love Salesforce for the simple reason it helps me make more money.
There are a number of great CRM systems available such as Salesforce, Zoho, and Copper CRM and many more. While I am a huge fan of Salesforce it might not be the right solution for your business, since it is a complex platform. When choosing a CRM you want to make sure it supports integrations with tools like Quickbooks and Docusign. Since these integrations will help make your life easier and save you time.
It is worth hiring an expert to help configure your CRM, since most require customization to produce the maximum ROI. Don’t be penny wise and pound foolish here.
3. Build an Email List
When you buy advertising on Facebook to get likes on your page there’s no guarantee your followers will see content you post. Based on data your business will even need to pay Facebook to access it’s followers. This isn’t the case with an email list since you own the list yourself. Why would you invest in a platform you don’t own?
There is little residual value to a Facebook like and given the massive amount of content flooding social media. ROI will decrease further as advertising prices continue to rise. We know email lists generate roughly $1 in additional revenue per subscriber a month. And this revenue is sustainable unlike social media. Social media can work, but if you’re not doing either social marketing or email marketing. Start with email first.
4. Be Consistent
Many businesses are guilty of being inconsistent when it comes to marketing. In order for your marketing plan to be successful you need to be consistent. If you haven’t updated your website in three years it’s unlikely you’re going to start doing it consistently. And it’s better to do marketing right or just not do it at all.
With that in mind, consider outsourcing or delegating some of your marketing like content writing and social media. Who says you need to do everything yourself?