What is agile market research?

As a software developer, turned market researcher I’m always confused when I hear someone say “agile research.” Given my background in software development the word agile makes me think of a particular software development methodology. That’s summed up nicely by the...
The Case for Cold Outreach

The Case for Cold Outreach

Many online sales gurus claim that “cold calling” doesn’t work. They often show little data to prove this claim or have a product they claim is more effective than “cold calling.” In general, opponents of cold calling have a strong bias against it that doesn’t reflect...
B2B Sales Strategy Guide

B2B Sales Strategy Guide

What B2B sales strategy should my business use? This question is extremely important to help pick the right structure for your sales team. When discussing B2B sales strategy most companies use one of the following strategies: inbound, outbound, referral, and hybrid....
Web Dev 101 for Marketers

Web Dev 101 for Marketers

Based on my personal experience in digital marketing there continues to be a divide between marketers and web developers. This divide appears to be based on the different metrics marketers and web developers use to communicate. Marketing tends to focus heavily on...
CRM Guide

CRM Guide

Customer Relationship Management Systems play a key role in helping companies develop and manage their relationships with customers. Yet, many businesses seem more invested in their choice of word processing software than CRM systems. The goal of this article is to...
The New Content Culture

The New Content Culture

One of my marketing mentors is Keith Reynolds author of “The New Content Culture.” Keith’s book is a great introduction to content marketing and how it can revolutionize your business. This book played a huge role in inspiring me to start my blogging at Nomad...