What is agile market research?

As a software developer, turned market researcher I’m always confused when I hear someone say “agile research.” Given my background in software development the word agile makes me think of a particular software development methodology. That’s summed up nicely by the...

Privacy Law Guide 2020

Chances are if you work online almost anywhere in the world, you would have heard of the General Data Protection Regulation (‘the GDPR’). There’s no doubt that over the past 20 months, large-sized businesses have been scrambling to ensure that processes are compliant...

Exploring Executive Networks

What is an executive network?   Executive networks are panels of industry experts recruited to offer micro-consulting services to network clients. These networks recruit experts from a wide range of industries to allow clients easy access to subject matter...

Five Reasons Market Research Matters for Entrepreneurs

 Every business has a risk of failing, and effective market research can help minimize that risk for you. While many entrepreneurs are passionate and driven they often fail to consider how market research can help them. Let’s explore five ways market research matters...

Market Research 101

The first step in market research is asking a question that you can answers using internal or external data. Asking the right question is critical to the success of your research. This step is about checking your question to ensure you’re asking the right...

Hidden Issues with Customer Research

If you’re involved with the marketing of a product, you probably already know that it’s vital to understand what people in its target market think about it. With new products, testing the water is critical to determine whether your value proposition is validated...