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Salesforce Macro Guide

Salesforce hides a lot of great features inside its platform. One of those hidden features is Macros. They are short customizable programs that let users automate routine steps. Many Salesforce users don't know about macros or how to access them in the first place....

What is agile market research?

As a software developer, turned market researcher I’m always confused when I hear someone say “agile research.” Given my background in software development the word agile makes me think of a particular software development methodology. That’s summed up nicely by the...

7 Systems Every Small Business Needs

Most small businesses can’t afford to waste money on technology they don’t need. Yet, many businesses end up paying for more tools than they need. My goal today is to help small businesses identify what they need and what they can cut. Cost cutting isn’t optional...

Cloud Software in Plain English

Computer software vendors use a lot of jargon. This makes it hard for people outside the IT department to understand what they’re actually talking about. Many large companies have teams of specialists who understand jargon but not medium sized business. Our mission...

Salesforce Website Builder Options

Salesforce Website Builder Options

Personally, I love the Salesforce platform but think it’s more difficult to build a website with Salesforce than it should be. Salesforce offers two major tools for customers to build websites in the form of Site.com and Salesforce Sites. These web development tools...

The Case for Cold Outreach

The Case for Cold Outreach

Many online sales gurus claim that “cold calling” doesn’t work. They often show little data to prove this claim or have a product they claim is more effective than “cold calling.” In general, opponents of cold calling have a strong bias against it that doesn’t reflect...

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