We are in the midst of a tech revolution as machine learning disrupts professions like sales and marketing. Sales leaders need to adapt rapidly to the AI paradigm shift by leveraging the latest technology. Sales AI is here now and it can help you sell more...
What B2B sales strategy should my business use? This question is extremely important to help pick the right structure for your sales team. When discussing B2B sales strategy most companies use one of the following strategies: inbound, outbound, referral, and hybrid....
Based on my personal experience in digital marketing there continues to be a divide between marketers and web developers. This divide appears to be based on the different metrics marketers and web developers use to communicate. Marketing tends to focus heavily on...
Customer Relationship Management Systems play a key role in helping companies develop and manage their relationships with customers. Yet, many businesses seem more invested in their choice of word processing software than CRM systems. The goal of this article is to...
One of my marketing mentors is Keith Reynolds author of “The New Content Culture.” Keith’s book is a great introduction to content marketing and how it can revolutionize your business. This book played a huge role in inspiring me to start my blogging at Nomad...
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